FCB Inferno was the big winner at the inaugural Campaigns for Good Awards, a new initiative from
Third Sector, PRWeek and Campaign.
The scheme is an opportunity for agencies, charities, NGOs and public bodies to prove their ability to
produce creative and effective good-cause campaigns for clients, and for brands to showcase their corporate social responsibility.
There were 15 awards, including 13 split between Brand Led, Public Sector, Charity or NGO, and Multi-Organisation categories, plus the overall Agency of the Year and Campaign of the Year awards.
FCB Inferno was named Agency of the Year after being involved in several winning and highly commended entries, a testament to its success in cause marketing. Campaign of the Year was won by Small Talk Saves Lives by Pegasus for Network Rail, Samaritans, the British Transport Police and the Rail Delivery Group.
We would like to thank the esteemed panel of industry professionals who judged the awards (
Campaign for Good Awards Judges
Sue Tibballs Chief executive, the Sheila McKechnie Foundation and chair of judges
Beth Andlaw Head of third sector, the PHA Group
Nana Anto-Awuakye Head of our world news, Cafod
Emma Bradley Director of global goodness, Global Media
Isobel Bradshaw Senior corporate communications manager, Vodafone Group
CC Clark European director of communications and PR, FCB Inferno
Paul Cullen Celebrity & VIP manager, Macmillan Cancer Support
Pauline Giroux Corporate responsibility manager, YBS Group
Oonagh Goodman Director of fundraising and marketing, Rainbow Trust Children's Charity
Henry Hitchcox Partner & chief creative officer, Jungle Creations
Avril Lee Deputy global healthcare practice chair, Burson-Marsteller
Shaun Moran Founding partner and creative director, Soul London
Anita Ohara Director of corporate partnerships, Young Enterprise
Mark Perkins Executive creative director, W Communications
Andy Powell Associate creative director, the Good Agency
Nick Radmore Deputy director (brand and content marketing), Great Ormond Street Hospital Children's Charity
Abbie Sampson Director of external affairs, Energy UK
Rachel Walker Senior celebrity and VIP manager, Marie Curie
Below is the full list of winners – click through to read more about them and find out the who were finalists and highly commended in each category.
Agency of the Year: FCB Inferno
Campaign of the Year: Small Talk Saves Lives by Pegasus for Network Rail, Samaritans, British Transport Police & Rail Delivery Group
Best Public Awareness Campaign: Project Literacy: A Little Chicken Named Pong Pong by FCB Inferno & Weber Shandwick for Pearson
Best Progressive Cause Campaign: #bloodnormal by Ketchum with AMV BBDO for Bodyform/Libresse
Best Environmental Cause Campaign: British Science Week 2018 by Four Communications for the British Science Association
Best Public Awareness Campaign: Live from Inside the Human Body by MediaCom for Cancer Research UK
Best Progressive Cause Campaign: Share the Joy: Shared Parental Leave Communication Campaign by the Department for Business, Energy and Industrial Strategy and the Government Equality Office
Best Funding and Advocacy Campaign, Local: #LookUpSeattle by the Thomas Collective for Seattle's Union Gospel Mission
Charity or NGO
Best Public Awareness Campaign: Trust Your Touch by Fold7 for CoppaFeel!
Best Progressive Cause Campaign: Break Bread Smash Stigma by Narrative, Bensimon Byrne & One Method for Casey House
Best Environmental Cause Campaign: Shrinking Habitat by Jungle Creations for the WWF
Best Funding and Advocacy Campaign, Global: Untapped by the Good Agency for WaterAid
Best Funding and Advocacy Campaign, Local: There But Not There by Newsfeed PR for Remembered
Best Public Awareness Campaign: Small Talk Saves Lives by Pegasus for Network Rail, Samaritans, the British Transport Police and the Rail Delivery Group
Best Environmental Cause Campaign: Square Mile Challenge by Barley Communications for Hubbub
Congratulations to all the winners.
The full shortlist for the awards can be found