Campaigners have called for Coronation Street to feature a charity shop after the makers of the long-running soap announced the street would soon include a Costa coffee shop and a Co-op store.
The two high-street chains are set to be added to the newly expanded Coronation Street set this spring as part of a product-placement deal with ITV.
Jayne Cartwright, the charity retail consultant, has launched a campaign on Twitter for the show, set in Weatherfield, a fictional suburb of Manchester, to include a charity shop as well.
She told Third Sector: "Now that Coronation Street is saying it will reflect the real-world retail environment in Weatherfield, and if we’re going to get a Costa and a Co-op, then why isn’t there going to be a charity shop?
"I would love to see it happen to reflect the times we’re living in. They are a part of the high street."
Cartwright said having a charity shop would give the opportunity to show much-loved characters as volunteers, workers, donors and customers in the shops.
"Featuring the experiences that come out of charity shops would be amazing," she said. "So many stories could happen there."
At the time of going to press, 90 per cent of the 220 voters in the Twitter poll Cartwright set up had voted in favour of adding a charity shop to the famous cobbled street.
Robin Osterley, chief executive of the Charity Retail Association, said: "We encourage Coronation Street to include a charity shop as part of its set. Aired to millions of viewers each week, it could help to promote a sector that provides more than £270m in yearly funds for charity.
"The programme would be a reflection of the modern high street, where charity shops are a real asset and bring the community together."