Cancer charity's cold-calling trial

Cancer care charity Maggie's Centres is to pilot a cold-calling telephone donor recruitment campaign.

Fundraising agency Relationship Marketing will run the scheme, targeting London residents served by the charity's new centre in Hammersmith. Potential donors will be asked for a monthly direct debit of between £5 and £8 to support the centre, the charity's first outside Scotland.

"We want to see what results cold calling can deliver," said Elley Martin, donor development manager at Maggie's Centres. "Combining phone calls with a warm campaign mitigates those risks."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Fundraising Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners


Expert Hub

Insurance advice from Markel

Safeguarding in the Third Sector

Safeguarding in the Third Sector

Partner Content: Presented By Markel

Safeguarding - the process of making sure that children and vulnerable adults are protected from harm - is a big concern for organisations in the third sector.