More charities should consider merging with other NGOs to increase public confidence in the sector, according to Cancer Research UK's director of marketing and fundraising.
Talking at the International Fundraisers Congress in Amsterdam, Peter Vicary-Smith said charities must acknowledge that the increasingly saturated marketplace could pose real threats to the continuing health of the voluntary sector. "Organisations should be aware of the inherent dangers of competing against many other charities all working towards the same aim," he said.
He argued that cross-sector partnerships and campaigns often leads to confusion and mismanagment and believes that "charities need to be brave enough to take the extra step".
Vicary-Smith said that the merger of Imperial Cancer Research and the Cancer Research Campaign has led to increased flexibility and improved service delivery.