Cancer Research UK has revealed a new logo for its Race for Life events as part of its wider brand refresh.
The charity said it wanted to strengthen the connection between itself and the women-only fundraising events in the hope of driving greater participation.
Emma Hyatt, head of Race for Life, said: "Next year will see the beginning of a new chapter for Race for Life, CRUK’s flagship event.
"We feel that now is the time to refresh Race for Life to make it more relevant to our audiences, to build that sense of community between like-minded people and to cement the link to CRUK and its ground-breaking research."
The new branding for the race includes the disintegrating ‘C’ of the charity’s refreshed logo and its shape suggests running through a finish line tape.
It is hoped that the new identity for the race, coming soon after the rebrand of the charity, will attract new sponsors for the event, Hyatt said.
"Cancer affects all of us at some point in our lives," she said. "It is the UK’s greatest fear – but by women taking part and their men supporting Race for Life, everyone has a role to play in tackling it."