Cancer Research UK has been named as the charity with the best brand for the third successive year.
The cancer charity was ranked number one in the annual Third Sector Charity Brand Index, set up to gauge public awareness of charity brands in the UK, and was compiled in partnership with the market research company Harris Interactive.
It is based on research conducted with more than 3,000 people.
The Children’s Trust and the recently rebranded Prostate Cancer UK are the two highest new entries to join the list this year at 51st and 56th, while the homelessness charity Centrepoint is the highest climber in the rankings – up 17 places to 76th position. Centrepoint was a new entry in 2011.
Action on Hearing Loss, which changed its name from RNID in 2010 and fell 88 places to 120th on last year’s list, was not recognised by a sufficient number of respondents to appear on the list this year, which includes 105 charities.
The Scout Association saw the biggest drop in ranking, from 49 in last year’s list to 73 in 2012.
Comic Relief and the British Red Cross are new entries in the top 10, climbing from 12th and 15th positions to 5th and 8th, while the NSPCC and the RNLI both dropped out of the top 10 to 12th and 14th.
People surveyed for the index were asked about their impression of the charities they were aware of, how much they trusted them and how likely they were to donate to them.