Tesco staff and customers have raised £11.85m for the supermarket chain’s charity of the year, Cancer Research UK.
This beat the £10m fundraising target for the tie-up, which began in March 2012 and finished in March this year. The charity said that it believed this was the highest amount ever raised for a charity-of-the-year partnership in the UK.
Staff, customers and suppliers at Tesco’s 3,000 stores, distribution centres and offices took part in a variety of fundraising initiatives and events, including a static Cycle to Lapland, which took place on exercise bikes in stores over one weekend and raised more than £1m.
Tesco staff trekked to the Everest base camp and to the Sahara, raising a joint total of £191,000. TV-themed competitions Tesco Does Strictly and Tesco Distribution’s Got Talent raised £68,000 between them.
Money from the partnership is going to 32 early diagnosis and detection research projects. These include research into the genetic changes that can increase a person’s risk of getting certain cancers.
Eight million leaflets containing information about the early signs and symptoms of cancer were made available at Tesco checkouts as part of the partnership.
Richard Taylor, executive director of fundraising and marketing at CRUK, said: "Tesco staff, customers and suppliers have gone above and beyond to raise a record-breaking amount of money for our life-saving work over the past year."
The Tesco Charity Trust tops up staff fundraising for its charity partnerships by 20 per cent, up to a maximum of £500,000.
Rebecca Shelley, group corporate affairs director at Tesco, said: "This year has been about so much more than raising money. It’s been all the challenges, campaigns and activities our colleagues and customers have completed, often to raise awareness and hope for someone close to them that has inspired and impressed me most of all."