The cancer treatment charity Action Radiotherapy has changed its name to Radiotherapy UK.
The charity, which works to ensure that everyone in the UK has access to high-quality radiotherapy treatment and support, said the rebrand would help provide a “louder voice” for cancer patients and radiotherapy professionals as they faced the cancer backlog crisis caused by the coronavirus pandemic.
It said the rebrand, which took about five months to complete, included a more user-friendly website which would provide more support and information to people wanting to know more about radiotherapy.
“We are relaunching the charity to ensure our messaging is clear and strong and that we remain a nimble and responsive organisation in order to best support the radiotherapy profession and patients in this rapidly changing world,” the charity said.
Pat Price, founder and chair of Radiotherapy UK, said: “Cancer patients and radiotherapy professionals need us to shout louder for them.
“This campaigning charity has done a tremendous job during the pandemic, but we can do so much more. For too long, vital radiotherapy cancer treatments have not had the attention or funding they need.
“As a result, patients have not had access and the UK has fallen behind on cancer survival. The UK was at the bottom of the cancer league tables before the pandemic and now faces a cancer backlog mountain.
“That is why we have launched Radiotherapy UK – to give a stronger voice to frontline radiotherapy services, patients and their families.”
The charity declined to confirm how much the rebrand cost.