Cardiff shop window turned into contactless donation point to help homeless

The interactive screen allows donations to be made 24 hours a day and follows local businesses' feedback that fewer shoppers are carrying cash

The interactive window featuring Sam Warburton
The interactive window featuring Sam Warburton

People in Cardiff can now help the city's homeless by donating via a contactless point on a shopping centre window.

The new scheme from Give DIFFerently, funded through FOR Cardiff, includes an interactive screen featuring the Welsh international rugby player Sam Warburton and has been installed on The Hayes, one of the city's busiest shopping streets. The screen and technology behind it enables members of the public to donate by tapping their cards on the window at any time of the day or night.

give differently window

Each tap generates a fixed fee of £2 that will be put towards small grants for those who are currently experiencing homelessness or are at risk of homelessness. The grants will be distributed through the city’ front-line services and donations will be doubled by contributions from the Four Acre Trust.

Give DIFFerently is a partnership between the business improvement district for the city FOR Cardiff, The Big Issue Cymru, Cardiff Council, Community Foundation in Wales, Huggard, the Salvation Army, South Wales Police, The Wallich and Public Health Wales.

Adrian Field, executive director of FOR Cardiff, said the idea for using contactless donations came about after feedback from businesses in the area that suggested cash payments were in decline.

"According to recent articles it is expected that in the next eight to 10 years it will account for only 21 per cent of purchases," he added.

"This is why we have been working with the front-line services tackling street homelessness across the city to think about how we move with the trend and make sure the generous people of Cardiff can give to the people they see on the streets, even if they’re not carrying cash."

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