Career prospects raise staff loyalty, says consultancy

Charities could be exacerbating high staff turnover and low motivation by failing to offer their employees a clear career path, according to BFA Recruitment, a consultancy specialising in the not-for-profit sector.

"Many charities look at a job description when recruiting and only consider applicants that have had that same role before," said Mary Jackson, senior recruitment consultant at BFA. "But in this case, the new job is unlikely to stretch the new employee, so the chances of them staying is greatly reduced."

The consultancy recommends that charity employers should think more broadly and consider potential employees on the basis of their skills rather than on roles they have had in the past.

"It is about matching the skills and personality of the person with the organisation and the team they will be working with," said Jackson. "You have to ask them what their plans are and take an interest in where they'd like to end up."

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