CAREERS: HOW I GOT HERE - Victor Sheret, head of fundraising, Deafblind UK

What was your first job? I was a telesales executive for a publishing company, selling ad space.

What does your current role involve? My role at Deafblind UK is to devise and develop the charity's fundraising strategy. I am also in charge of corporate partnership presentations and major trust applications, as well as looking closely at the way in which the charity raises awareness of deafblindness.

Roughly outline your career path After working for 18 years in sales and marketing, moving from telesales executive to corporate sales director, I decided to dedicate my energies to more worthwhile work and entered the voluntary sector, bringing commercial skills and sales techniques to fundraising.

What training or course has most enhanced your career? An Institute of Charity Fundraising Managers foundation course. After this, I felt that I had made the right decision in moving to fundraising as a career.

What has been your greatest career achievement? Working for the smallest division of Emap, a major publishing company, and winning a selection of top sales awards despite competing against their major titles and divisions.

We received the awards from Nick Berry and Frank Bruno at presentations at the Hilton. It was a very special night and a fantastic team achievement.

What is your advice to people starting out in the sector? Be creative and sell yourself - people buy people. Try to look beyond the obvious.

Are there any charities you support financially, or with time?

I support Care for the Wild following a holiday in Kenya, and Meningitis Research because my son developed meningitis at seven weeks. If I didn't work for Deafblind UK as an employee I would work for them as a volunteer, because deafblindness is the most devastating disability I have encountered.

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