The BBC's recently launched web site for disabled people, Ouch!, combines ease of layout with irreverent humour.
The advocacy and rights element is provided through the site's news section and various user-friendly guides. For example, this week the site carries a guide to the Disability Discrimination Act and how it will affect disabled people.
But the information and rights advice is mainly filtered through different disabled people's life experiences either celebrity comedy stars including Mat Fraser and Francesca Martinez, currently playing the Edinburgh Festival, or through the news headlines. The week I surfed the site, much mention was made of glamour model Jordan's blind baby.
The web site is edited and written by disabled people for disabled people.
This has no doubt given them the confidence to laugh in the face of political correctness. In "The Lab
Ouch! is a lively site and disability organisations setting up their own sites could do well to have a look at it, although most do not have a web budget a fraction of the BBC's size. Kirsten Downer