CAREERS: Worth a Look ..

JUDITH TAYLOR, head of volunteering, Guide Dogs for the Blind Association

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I found the content of the initial page a little simplistic and it didn't encourage me to read on. However, once through this I discovered a well-planned manual for recruitment which not only refreshed my memory on how campaigns should be planned and executed, but was also packed with new and innovative ideas.

The book contains clear guidelines on how to draw up a recruitment campaign before giving advice on targeting groups of people where appropriate expertise may be found to fill particular roles within an organisation.

I read it from cover to cover and learned a lot, but the book is also good as a quick reference guide. It is easy to access information on subjects such as key messages, recruitment through networking, diversity and retention of volunteers. For the less imaginative among us, it encourages creativity in our approach while still applying the basic principals laid out in the book.

The book concludes with advice on who can legally volunteer in the UK, a sample policy on equal opportunities, as well as a useful list of addresses of advisory organisations within the sector.

I am sure this book will help the volunteer manager run a professional and targeted recruitment campaign and therefore make best use of time and resources.

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