The Media Trust has for some time provided a service that brings together charities and media types looking to volunteer, but this has now been made available online.
The web site allows voluntary organisations to register online at www.mediatrust.org and have their details entered into database. The database can then be accessed by media professionals looking for an organisation they would like to help out. The service basically cuts out the Media Trust middle-men who previously had to arrange a liaison between a charity and the volunteer.
The online matching service provided clearly directs voluntary organisations and interested media professionals to the right parts of the site. Voluntary organisations simply fill out a straightforward form with their contact details and the help they need. This request automatically joins the list of other organisations looking for assistance.
Organisations can also browse the events section and book online, although payment has to be sent by post. There is also a series of guides looking at various areas of communications strategies, such as PR and marketing.
The guides are concise and well written, and any voluntary sector communications employee should consider taking a look.