CAREERS: Worth a look

This set of four programmes follows four voluntary sector workers as they are taught PR and fundraising skills.

Shown on Channel 4 late at night, the programmes are intended to be taped and used as a basic media training tool. The first shows a project worker from a London-based HIV/Aids charity in the lead up to a television interview, the second looks at a drugs worker from a charity in Leeds as she learns how to write a successful press release. The third and fourth look at how to raise funds for a particular event and how to pitch for project sponsorship.

In general, the trainers all make some useful points and the technique of following one person through the training is an effective way of showing the common mistakes that are made. However, some of the points highlighted were fairly obvious.

Coming from the perspective of a journalist, I also felt certain areas were not covered. In the episode on writing press releases, for example, the makers failed to cover how it is better to tailor information to an individual pubilcation's needs.

Overall, these programmes may not be useful for anyone with media experience but would provide some helpful insights for those having to deal with journalists for the first time. Lucy Maggs


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