An online retailer has raised more than £200,000 for the suicide-prevention charity Samaritans in just 24 hours by donating profits from the sale of a T-shirt containing a quote by the late Love Island presenter Caroline Flack.
Flack, who died on Saturday, wrote on Instagram in December: “In a world where you can be anything, be kind.”
The online retailer In The Style this week began selling t-shirts displaying these words and revealed yesterday that it had already generated £200,000 for the charity.
The company posted on Instagram: “The sole purpose of these #BeKind tees was to spread love, and raise awareness and donations for charity – and it’s definitely done that.
“I know everyone is so deeply sad in light of recent events, but people coming together in support of this is just so special and this money raised will have such a huge impact for so many people who need it.
“We are now out of stock, but we will keep you posted on any restock updates.”
A Samaritans spokeswoman told Third Sector: “In The Style has chosen to support Samaritans as a fundraising initiative. It is not a partnership and Samaritans has not been involved in the initiative.”
The spokeswoman said she did not have any further details.
Another online retailer, PrettyLittleThing, has agreed to donate all the profits from its new-season range to the mental health charity Mind.
The range is fronted by Molly-Mae Hague, a former Love Island contestant with 3.7 million Instagram followers, who is a PrettyLittleThing ambassador.
Hague posted on Instagram: “Myself and the @prettylittlething team cancelled our launch dinner last night out of respect to Caroline and her family at this difficult time. We have decided to donate 100 per cent of the profits of our latest edit together to @Mindcharity.”
A PrettyLittleThing spokeswoman said the retailer had previously worked with other mental health charities, including Young Minds, but this was the first time it had partnered with Mind.