Cars to act as vehicle for new hospice campaign

Richard House Children's Hospice is to cover all of an estate agent's cars with pictures of 15,000 supporters, including former Formula One world champion Nigel Mansell and England and Chelsea footballer Joe Cole.

The east London hospice has teamed up with local estate agent Morgan Randall for the appeal, in which supporters will pay a minimum of £10 each to have their pictures on a car. That car will tour the capital's shopping centres until September to recruit donors. Once it has secured enough supporters, their faces will be put on the estate agent's entire fleet of 20 cars.

The charity hopes to raise £150,000 towards the £1.8m a year it spends on supporting children in London with life-threatening illnesses.

"This is a campaign with a personal touch," said Viv Talbot, community fundraising manager for the hospice. "It's a unique opportunity for us to raise a lot of money at the same time as raising awareness of our work through the visibility of the cars in the city."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Fundraising Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners


Expert Hub

Insurance advice from Markel

Safeguarding in the Third Sector

Safeguarding in the Third Sector

Partner Content: Presented By Markel

Safeguarding - the process of making sure that children and vulnerable adults are protected from harm - is a big concern for organisations in the third sector.