Cerebral Palsy Care's entire annual voluntary income target is likely to be met by phone donations to I'm a Celebrity Get Me Out of Here! after it was nominated by winner Joe Pasquale.
The comedian is a patron of the 11-year-old charity, which has an annual fundraising target of £220,000. The anticipated windfall from the TV programme will probably surpass this amount, based on the fundraising totals of past winners.
Cerebral Palsy Care has a total yearly income of around £800,000, mainly from care service contracts with Medway council.
It has raised £144,000 so far this year, but the boost from I'm A Celebrity is likely to enable it to build reserves and commit to a summer play scheme for older children.
The ITV show raises money for charity by donating a percentage of phone calls and text messages from viewers voting for their favourite celebrity.