A major new awards scheme that recognises the best campaigns with good causes at their heart has been launched by PRWeek, Campaign and Third Sector.
The Campaigns for Good Awards are open to agencies, brands, public sector organisations, charities and NGOs.
The Awards are an opportunity for agencies to prove their ability to produce creative and effective good-cause campaigns for clients, and for brands to showcase their corporate social responsibility. Charities, NGOs and public sector bodies can also demonstrate their credentials for executing successful campaigns that have a wider benefit.
It follows a rise in ‘cause marketing’ - particularly by brands wishing to position themselves as a positive force in society.
The campaign categories are organised under four headings: brand-led, public sector, charity or NGO, and multi-organisation.
The Awards recognise the best public awareness, progressive cause, environmental cause and fundraising & advocacy campaigns under the headings.
There will also be an overall Campaign of the Year Award.
Other awards categories include:
Agency of the Year
Brand of the Year
Company of the year
Public Sector Organisation of the Year
Charity or NGO of the Year
The early bird entry deadline is 10 May and the standard deadline is 24 May.
The winners will be announced online in the summer on PRWeek, Campaign and Third Sector.
For more information, and to enter the Campaigns for Good Awards, please click here or contact Olivia Petty via email@example.com or 020 8267 4049.