Celebrities can be expensive gamble, says charity expert

Delegates to last week's CharityFair 2003 were advised to tread carefully in the minefield of modern fundraising methods involving one-off events and celebrities.

Maggie Taylor, principle trainer at The Projects Company, cited the example of a charity which lost more than £60,000 after designing an event around a celebrity who subsequently fell from grace.

"This is a prime example of charities believing that events are foolproof and not thinking rationally about having a contingency plan to cope with the possibility of things going wrong," she said.

Taylor said that it was vital for charities to focus on secure funding streams that would bring long-term and sustainable growth.

- See CharityFair stories, p5.

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