Celebrities 'influence young to donate to charity'

A rise in the amount of money donated by children has been attributed to the proliferation of celebrities linking up with charities.

New data from the British Market Research Bureau has shown that since 2000 there has been a gradual increase in the amount of money given by 11 to 19-year-olds, from £4.28m to £4.8m.

Russell Budden, a research consultant, said: "The impact of celebrities associating themselves with charities appears to have been successful."

The statistics show fans of U2 or Coldplay are 59 per cent more likely than the average youngster to have given to aid charities.

Lindsay Boswell, chief executive at the Institute of Fundraising, said the survey was great news but also urged caution, saying charities must consider the "reputational risk of working with celebrities". He added that the growing generosity of young people could also be due to the citizenship curriculum and the work of Giving Nation.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Safeguarding in the Third Sector

Safeguarding in the Third Sector

Partner Content: Presented By Markel

Safeguarding - the process of making sure that children and vulnerable adults are protected from harm - is a big concern for organisations in the third sector.

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now