BT subsidiary Openreach is supporting the initiative and will donate £1 to the charity for every vote for a childhood rhyme logged at www.rhymestars.co.uk. The charity hopes to collect enough votes to reach its £50,000 target.
Shaw voted for Twinkle, Twinkle, Little Star and posed as her favourite rhyme for the campaign launch. "Some of my most memorable moments as a child involved singing," she says. "I guess I never outgrew it, and now my son loves singing nursery rhymes too. In addition to the obvious fun factor, reciting nursery rhymes can make a significant difference to children's communication skills and overall confidence."
- GMTV newsreader Penny Smith, actor Tamzin Outhwaite, A Place in the Sun presenter Amanda Lamb and Kirsty Gallacher, who is set to present the forthcoming series of Gladiators, will take part in Help the Aged's Big Spring Walk. The charity is organising fundraising walks that will take place between 25 and 27 April, including its flagship walk in Hyde Park on 26 April.
- England Rugby flanker James Haskell been made an ambassador for youth sports charity the Young Lord's Taverners. "I appreciate how lucky I am to play rugby for a living and be fit and healthy," says Haskell. "I firmly believe that all children should have the chance to play sport at any level and I hope that the support I can offer will go some way to helping the Taverners to achieve this."
Television presenter Ruth Langsford, writer Rosie Boycott and Radio 1 DJ Richard McCourt have been made patrons of the Alzheimer's Society.
A football team of celebrity NSPCC supporters took part in a knock-out tournament in aid of the charity earlier this month against teams of Microsoft agencies, partners and employees. The NSPCC All Stars, who won the tournament, featured boxer Amir Khan, Olympic gold medal-winning athlete Darren Campbell, European and Commonwealth 400m gold medallist Iwan Thomas and former England cricketer Alec Stewart. The tournament, which took place at Wembley Stadium, raised more than £50,000 for the charity. Stewart says: "All those who join forces to help stop the bullying and abuse of young people are part of a premier side."
- Comedian, musician and writer Tony Hawks supports Carers UK. Hawks, who appeared in the recent BBC 2 series of Grumpy Old Men, approached Carers UK to offer his support in January.
"We had been doing some high-profile media work to raise awareness," says Frances Webb-Thurgood, head of corporate partnerships and fundraising at Carers UK. "Tony saw some information on carers and thought they did a marvellous job. He originally got in touch with us to offer free holidays for carers in his cottage in the Pyrenees.
"He has also agreed to champion the cause of carers in the media for us."
Hawks says: "I'm supporting Carers UK because it is an effective charity that works tirelessly to get a better deal for carers on very limited resources. I know a few people who have cared for loved ones and I have seen the impact it has had on their lives.
"Carers do a great job looking after relatives, friends and neighbours and it can leave them with poor health and poor finances. Society owes them a huge debt."