Spicing up social enterprise this month is Belu – the UK's most ethical water brand. In partnership with the Cobra Foundation, the charitable arm of the beer brand, Belu will be taking its heat-quenching product (yes, it's water, but in a new co-branded bottle) to curry houses around the country.
Cobra supplies beer to most Indian restaurants in the UK. All of Belu's profits go to WaterAid, and the proceeds from this partnership will fund clean-water projects in South Asia. Belu is ingenious at refreshing the parts other water companies can't reach. It has even got into parliament's notoriously hard-to-breach supply chain. If your charity buys water, why not make it the good stuff?
The UK's first Social Saturday on 13 September brought out some famous faces. Chef and social entrepreneur Jamie Oliver urged shoppers to buy from the UK's 180,000 social enterprises, explaining that every £1 invested at his Fifteen restaurant creates £9.50 in social value. And The Big Issue wrote to all MPs asking them to buy a copy of the magazine. The Big Issue is one of the UK's oldest social enterprises and still among the best.
The Prime Minister came out on Social Saturday to remind shoppers that every purchase they make has a social impact. Luckily for him, the UK's first Social Enterprise County has just declared itself, and it's none other than Oxfordshire, within which is Cameron's Witney constituency. A surge in social enterprise means he can buy social every Saturday, in the comfort of his own county.
Celia Richardson is director of communications and policy at Social Enterprise UK