The new charitable arm of the Metropolitan Police Service was launched last week.
The Safer London Foundation aims to reduce crime by promoting safety in the community through individual education projects in local neighbourhoods.
The foundation is working with Mothers Against Guns on the Don't Trigger campaign, which uses a pop music video to promote an anti-gun message.
The charity is supported by the Metropolitan Police Authority, the Metropolitan Police Service, Atos Origin, Rentokil-Initial and corporate finance outfit KPMG.
"We are here to fund community-led crime reduction and community safety projects, organise training and education and develop partnerships between the corporate sector and local communities," said foundation chief executive Tony Shepherd. "We are keen to bridge the gap between the Met's 'Safer Neighbourhood' teams and local communities."