The Giving Campaign is targeting every secondary school in the country through its new initiative, Giving Nation, which launches next week.
The plan is to encourage 11-16 year olds to discuss the benefits of philanthropy and consider whether they should donate or support their local community in some way. The campaign will be run through the citizenship element of the curriculum, starting in September.
A new web site, www.g-nation.co.uk/teachers, is to be launched to accompany the campaign. Interactive games and chat rooms will be combined with resource materials for teachers on the site. The Giving Campaign is also developing a free education pack for teachers, which will be sent out in September.
The findings of a survey by research company NOP into young people's attitudes to giving will be presented at the launch next week.