More than half of charities surveyed did not lose significant numbers of supporters after the introduction of the General Data Protection Regulation, according to a new report released today.
The Status of UK Fundraising 2019 Benchmarking Report, which was produced by the software firm Blackbaud in partnership with the Institute of Fundraising, says 51 per cent of fundraisers polled said their charity had not lost large numbers of supporters and only 26 per cent said they had.
Thirty-eight per cent disagreed that the GDPR had had a negative impact on their charities’ ability to raise funds, compared with 30 per cent of respondents who believed otherwise. The remainder were unsure.
The results are based on a survey of 1,012 fundraisers carried out online in April and May.
The report says 77 per cent of respondents felt that the GDPR had prompted them to reconsider their engagement strategies.
Only 22 per cent of fundraisers felt that the GDPR was a negative for their charity, the report says, while almost half were unsure about its overall impact on the organisation.
A third agreed that the regulation had reduced the quantity but increased the quality of their charity’s relationships with its supporters, the report says.
But two-thirds of respondents said that the GDPR had led to a reduction in the number of people who could be contacted for fundraising purposes.
And 57 per cent of those who responded to the survey felt that the regulation was a drain on charitable resources, according to the report.
Forty-one per cent also said they felt that the GDPR continued to take up a lot of staff time.