Charities & Digital Media

Expert advice, commentary, case studies and tips on how charities can use digital media to campaign for change and communicate with supporters, including web sites, social media and mobile communications.

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Digital Media Advice & Good Practice

Mid-level donors need to feel special

Mid-level donors need to feel special

Convincing supporters to give bigger amounts can often be achieved without breaking the budget. Lisa Clavering reports

Charity shops: Alive and thriving on the high street

Charity shops: Alive and thriving on the high street

The retail sector as a whole is struggling. Yet many charity shops are not only surviving, but growing their income. PJ White finds out what it takes to succeed

Charities can win at digital

Charities can win at digital

The sector as a whole might be lagging behind, but some organisations are getting digital right - and they are improving lives as a result. Kirsty Marrins reports

A guide to the top fundraising platforms

A guide to the top fundraising platforms

The number of online fundraising platforms has expanded rapidly in recent years. But what do they offer and how much do they charge? Rebecca Cooney reports

Blockchain: what charities really need to know

Blockchain: what charities really need to know

Don't have a clue about digital public ledgers? Then read on (subscriber only)

Corporate partnerships should be about more than just big cheques

Corporate partnerships should be about more than just big cheques

Companies are moving away from one-off donations towards more long-term strategic partnerships (subscriber only)

Fundraising study: Giving remains a national pastime

Fundraising study: Giving remains a national pastime

Third Sector's annual Donating Trends survey finds few people are signing up to the Fundraising Preference Service, there is work to do on public trust, but a refreshingly high number of people still give, writes Rebecca Cooney

Who needs an office anyway?

Who needs an office anyway?

As rental prices continue to rise for many charities, Liam Kay looks at the alternatives to the traditional workspace

Why the right software can help your cause

Why the right software can help your cause

From animal welfare to youth organisations, accountancy systems have become integral to running a charity. John Plummer asks how to choose the right provider

Meet the headhunters

Meet the headhunters

They are the uniquely placed recruitment insiders who know all the key movers and shakers in the charity sector. John Plummer asks four recruitment experts about what it takes to land a senior role and how aspiring sector leaders can get ahead in 2018

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Focus On...

Charlotte Beckett: Playing with purpose

Charlotte Beckett: Playing with purpose

Charities have nothing to lose from trialling gaming techniques on top of their existing fundraising strategies, writes our columnist

Charlotte Beckett: It's time to ditch the stereotypes

Charlotte Beckett: It's time to ditch the stereotypes

Only charities that thoroughly understand their audiences can succeed in an age in which individuals ignore communications and actively opt out of them, writes our columnist

Focus on: Pinterest

Focus on: Pinterest

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Pinterest to their advantage

Focus on: Vine

Focus on: Vine

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Twitter's video app to their advantage

Focus on: Instagram

Focus on: Instagram

Charlotte Beckett, head of digital at the Good Agency, gives her tips on how charities can use the app to their benefit

Focus on ... Twitter

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

Focus on ... LinkedIn

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

Focus on ... Storytelling on social media

Focus on ... Storytelling on social media

Charlotte Beckett, head of digital at Four Communications, looks at the common theme of her series of columns on online communications

Focus on: Facebook

Focus on: Facebook

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use Facebook

Focus on: Near-field communications

Focus on: Near-field communications

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use wireless communications technology

Focus on: Google+

Focus on: Google+

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Google+ to their advantage

Focus on ... Measuring social media

Focus on ... Measuring social media

Charlotte Beckett, head of digital at Four Communications, on why evaluating data can show how social media fits into the bigger picture of donor engagement

Focus on ... Transmedia storytelling

Focus on ... Transmedia storytelling

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use campaigns which span both social media and the real world

Charlotte Beckett: How emotions beat logic when it comes to raising money

Charlotte Beckett: How emotions beat logic when it comes to raising money

Fundraisers can encourage larger donations by giving more thought to the numbers they use, writes the consumer behaviour specialist

Charlotte Beckett: Contactless connections - how we pay distances us from what we feel

Charlotte Beckett: Contactless connections - how we pay distances us from what we feel

It may be the latest fundraising craze but contactless donations are unlikely to bring about truly committed givers, writes the consumer behaviour specialist

Digital Fundraising

Digital fundraising

Good practice, case studies, expert advice and tips on digital fundraising, including web sites, e-commerce, social media and mobile fundraising.

 

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