Charities & Digital Media

Expert advice, commentary, case studies and tips on how charities can use digital media to campaign for change and communicate with supporters, including web sites, social media and mobile communications.

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Digital Media Advice & Good Practice

Third Sector Podcast #4: Toxic workplaces

Third Sector Podcast #4: Toxic workplaces

Rebecca Cooney talks to Shaista Aziz and Susannah Drury about toxic workplaces. Plus a conversation with Sajda Mughal about leaders with lived experience and we ask the public what they think about charity pay

Start-up charities: New, innovative and making a difference

Start-up charities: New, innovative and making a difference

PJ White looks at some of the most exciting charities and social enterprises founded in recent years

Third Sector Podcast #2: Future of Fundraising

Third Sector Podcast #2: Future of Fundraising

Rebecca Cooney discusses fundraising with Paul Amadi from the British Red Cross and Victoria Smith from Shelter. Plus: the role of technology in fundraising and reporting from the IoF Major Donor Conference

Why legacy campaigns are on the rise

Why legacy campaigns are on the rise

There has been a notable surge in the number of charities seeking gifts in wills over the past year. Lisa Clavering asks what is behind their popularity

How to steal from charities... and how you can stop it

How to steal from charities... and how you can stop it

From ransomware to shoplifting, here are five common ways in which criminals defraud charities

Third Sector Podcast #1: Diversity in charities

Third Sector Podcast #1: Diversity in charities

Featuring RNIB chair Eleanor Southwood and Kemar Walford, chair of the Institute of Fundraising's Black Fundraisers UK Group

Impact reporting should never be painful or expensive

Impact reporting should never be painful or expensive

Many small organisations struggle to demonstrate the difference they make, but by following some simple steps they can show the value of their work to funders and supporters. Emma Sheppard reports

Mid-level donors need to feel special

Mid-level donors need to feel special

Convincing supporters to give bigger amounts can often be achieved without breaking the budget. Lisa Clavering reports

Charity shops: Alive and thriving on the high street

Charity shops: Alive and thriving on the high street

The retail sector as a whole is struggling. Yet many charity shops are not only surviving, but growing their income. PJ White finds out what it takes to succeed

Charities can win at digital

Charities can win at digital

The sector as a whole might be lagging behind, but some organisations are getting digital right - and they are improving lives as a result. Kirsty Marrins reports

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Focus On...

Charlotte Beckett: Playing with purpose

Charlotte Beckett: Playing with purpose

Charities have nothing to lose from trialling gaming techniques on top of their existing fundraising strategies, writes our columnist

Charlotte Beckett: It's time to ditch the stereotypes

Charlotte Beckett: It's time to ditch the stereotypes

Only charities that thoroughly understand their audiences can succeed in an age in which individuals ignore communications and actively opt out of them, writes our columnist

Focus on: Pinterest

Focus on: Pinterest

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Pinterest to their advantage

Focus on: Vine

Focus on: Vine

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Twitter's video app to their advantage

Focus on: Instagram

Focus on: Instagram

Charlotte Beckett, head of digital at the Good Agency, gives her tips on how charities can use the app to their benefit

Focus on ... Twitter

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

Focus on ... LinkedIn

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

Focus on ... Storytelling on social media

Focus on ... Storytelling on social media

Charlotte Beckett, head of digital at Four Communications, looks at the common theme of her series of columns on online communications

Focus on: Facebook

Focus on: Facebook

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use Facebook

Focus on: Near-field communications

Focus on: Near-field communications

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use wireless communications technology

Focus on: Google+

Focus on: Google+

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Google+ to their advantage

Focus on ... Measuring social media

Focus on ... Measuring social media

Charlotte Beckett, head of digital at Four Communications, on why evaluating data can show how social media fits into the bigger picture of donor engagement

Focus on ... Transmedia storytelling

Focus on ... Transmedia storytelling

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use campaigns which span both social media and the real world

Charlotte Beckett: How emotions beat logic when it comes to raising money

Charlotte Beckett: How emotions beat logic when it comes to raising money

Fundraisers can encourage larger donations by giving more thought to the numbers they use, writes the consumer behaviour specialist

Charlotte Beckett: Contactless connections - how we pay distances us from what we feel

Charlotte Beckett: Contactless connections - how we pay distances us from what we feel

It may be the latest fundraising craze but contactless donations are unlikely to bring about truly committed givers, writes the consumer behaviour specialist

Digital Fundraising

Digital fundraising

Good practice, case studies, expert advice and tips on digital fundraising, including web sites, e-commerce, social media and mobile fundraising.

 

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