Charities & Digital Media

Expert advice, commentary, case studies and tips on how charities can use digital media to campaign for change and communicate with supporters, including web sites, social media and mobile communications.

Search ThirdSectorJobs.co.uk for roles in charity campaigning, communications and PR.

Digital Media Advice & Good Practice

The Information

Will charities break away from the crypto chain?

Rebecca Cooney finds out why the Wikimedia Foundation stopped taking crypto donations, and what its decision could mean for other charities

The Information

Tips for posting on social media in a time of crisis

After Vladimir Putin’s shock invasion of Ukraine, Kirsty Marrins explores the key considerations for charity comms professionals

The Information

Dogs, fossils and Wombles… get ready for the legacy boom

The weird and wonderful world of charity legacies is set to explode – and experts predict smaller, local organisations could be the biggest disruptors of the landscape

How the London Marathon’s new partner plans to disrupt online fundraising

Rebecca Cooney speaks to Hugh Brasher and Chester Mojay-Sinclare about the partnership between London Marathon Events and the fundraising platform Enthuse

The Information

How charities can make hybrid events the best of both worlds

They combine the accessibility of digital with the immediacy of in-person gatherings – but what does it take to make hybrid events a success?

The Information

How to make 2022 the year of accessible communications

The growth of digital working in the past year showed accessibility was a huge problem for the charity sector. How can organisations ensure they are reaching as many people as possible?

The Information

Now trending: how the British Red Cross won TikTok

What charities can learn from one of the unlikely stars of the video app beloved by Generation Z

Analysis: the 'anti-CSR' closure of Virgin Money Giving

Rebecca Cooney explores how the loss of the major online fundraising platform will affect charities

The fundraising climate challenge

As charities come under increasing pressure to demonstrate their eco-credentials, how are the sector’s financial engines converting to greener, cleaner fuel?

Telethons without TV: Why the internet is the future of broadcast fundraising

As totals raised by telethons continue to fall, what can charities learn from an online fundraiser in 2017?

Become a member for full access

View membership options and prices for Third Sector.

Focus On...

Charlotte Beckett: Playing with purpose

Charities have nothing to lose from trialling gaming techniques on top of their existing fundraising strategies, writes our columnist

Charlotte Beckett: It's time to ditch the stereotypes

Only charities that thoroughly understand their audiences can succeed in an age in which individuals ignore communications and actively opt out of them, writes our columnist

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

Focus on: Facebook

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use Facebook

Focus on: Google+

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Google+ to their advantage

Focus on: Pinterest

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Pinterest to their advantage

Focus on: Vine

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Twitter's video app to their advantage

Focus on: Instagram

Charlotte Beckett, head of digital at the Good Agency, gives her tips on how charities can use the app to their benefit

Focus on ... Storytelling on social media

Charlotte Beckett, head of digital at Four Communications, looks at the common theme of her series of columns on online communications

Focus on: Near-field communications

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use wireless communications technology

Focus on ... Measuring social media

Charlotte Beckett, head of digital at Four Communications, on why evaluating data can show how social media fits into the bigger picture of donor engagement

Focus on ... Transmedia storytelling

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use campaigns which span both social media and the real world

Charlotte Beckett: How emotions beat logic when it comes to raising money

Fundraisers can encourage larger donations by giving more thought to the numbers they use, writes the consumer behaviour specialist

Charlotte Beckett: Contactless connections - how we pay distances us from what we feel

It may be the latest fundraising craze but contactless donations are unlikely to bring about truly committed givers, writes the consumer behaviour specialist

Digital Fundraising

Digital fundraising

Good practice, case studies, expert advice and tips on digital fundraising, including web sites, e-commerce, social media and mobile fundraising.

 

Already a member but don't have a password?

Activate your web account to get full access

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners