Charities & Digital Media

Expert advice, commentary, case studies and tips on how charities can use digital media to campaign for change and communicate with supporters, including web sites, social media and mobile communications.

Search ThirdSectorJobs.co.uk for roles in charity campaigning, communications and PR.

Digital Media Advice & Good Practice

Christmas fundraising series: The gift of positive change

Rebecca Cooney explores how the Injustice Advent Calendar is asking for small acts of activism, rather than money, in the run-up to Christmas

How to adapt a communications strategy for a constantly changing landscape

Planning is vital for strong communications – but how are teams delivering long-term for a landscape in a perpetual state of flux?

Is it time for charities to log off Facebook?

Facebook is a major fundraising tool for charities. But with hate speech and misinformation rife across the platform, should more organisations be logging off? Stephen Delahunty reports

How the Royal British Legion’s Poppy Appeal has adapted to the coronavirus crisis

The Poppy Appeal has been running since 1921 and is a cornerstone of the legion’s income. Rebecca Cooney finds out how the charity plans to tackle its 2020 appeal

Top tips for remote working

Charities, like other organisations, had little time to prepare for working from home amid the coronavirus escalation. Rebecca Cooney finds out how they can make the most out of the experience

From remote working to TikTok: The biggest digital trends to expect in 2020

As we enter not only a new year but a new decade, Kirsty Marrins asks charity digital experts for their predictions for the year ahead

From followers to funds: raising money from your social media

How can charities turn clicks into cash? Rebecca Cooney asks organisations that have managed to do so

Third Sector Awards 2019: Digital Innovation of the Year - stem4 for Calm Harm app

Awarded to a charity or social enterprise that is pushing the boundaries of digital technology to reach supporters, donors, or beneficiaries

Third Sector Podcast #9: #CharitySoWhite

In the latest Third Sector Podcast, we cover racism and representation in the sector, charity leader bonuses and the Tower of London's Choose Your Own Adventure Twitter campaign

Third Sector Podcast #8: Leadership

In this episode, we discuss leadership in the charity sector, chat to CRUK's Ed Aspel and look at a new campaign from the British Stammering Association

Become a member for full access

View membership options and prices for Third Sector.

Focus On...

Charlotte Beckett: Playing with purpose

Charities have nothing to lose from trialling gaming techniques on top of their existing fundraising strategies, writes our columnist

Charlotte Beckett: It's time to ditch the stereotypes

Only charities that thoroughly understand their audiences can succeed in an age in which individuals ignore communications and actively opt out of them, writes our columnist

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

Focus on: Facebook

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use Facebook

Focus on: Google+

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Google+ to their advantage

Focus on: Pinterest

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Pinterest to their advantage

Focus on: Vine

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Twitter's video app to their advantage

Focus on: Instagram

Charlotte Beckett, head of digital at the Good Agency, gives her tips on how charities can use the app to their benefit

Focus on ... Storytelling on social media

Charlotte Beckett, head of digital at Four Communications, looks at the common theme of her series of columns on online communications

Focus on: Near-field communications

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use wireless communications technology

Focus on ... Measuring social media

Charlotte Beckett, head of digital at Four Communications, on why evaluating data can show how social media fits into the bigger picture of donor engagement

Focus on ... Transmedia storytelling

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use campaigns which span both social media and the real world

Charlotte Beckett: How emotions beat logic when it comes to raising money

Fundraisers can encourage larger donations by giving more thought to the numbers they use, writes the consumer behaviour specialist

Charlotte Beckett: Contactless connections - how we pay distances us from what we feel

It may be the latest fundraising craze but contactless donations are unlikely to bring about truly committed givers, writes the consumer behaviour specialist

Digital Fundraising

Digital fundraising

Good practice, case studies, expert advice and tips on digital fundraising, including web sites, e-commerce, social media and mobile fundraising.

 

Already a member but don't have a password?

Activate your web account to get full access

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners