Charities are hoping that Giving Tuesday will today bring a welcome boost in income, despite physical fundraising events being much harder to stage because of coronavirus restrictions.
The annual event, which started in the US and was first promoted in the UK in 2014, aims to act as an antidote to the consumerism of Black Friday and Cyber Monday by asking people to make donations to charity.
It is difficult to make an overall assessment of how much the day typically raises, but last year the payment provider Visa estimated that an additional £14.2m went to UK charities through its system than would usually be the case on an average Tuesday.
This would also not take into account many of the small events and donations that take place locally, such as bake sales or other cash-in-hand ideas.
A spokeswoman for the Charities Aid Foundation, which oversaw bringing the day to the UK, said there were indications that this year’s event might bring a rise in corporate donations for charities.
She also said a shift towards digital giving brought on by the pandemic might translate into larger revenues for the event this year.
This year’s campaign is asking people to #GiveBack2020 in areas such as making a charitable donation, volunteering time or helping a friend or neighbour.
New research carried out by CAF shows that 54 per cent of UK charities are facing a loss of income this Christmas because of ongoing Covid-19 restrictions.
The Big Give Christmas Challenge match-funding campaign, which will benefit hundreds of charities, gets underway for the next week from today (Tuesday 1 December).
Other activities taking place include Paignton Zoo encouraging its gorillas to paint live on camera, with the artwork being raffled off to raise funds. The charity hopes to raise £20,000, which is the amount it costs to run the zoo each day.
The children’s charity Barnardo’s is broadcasting its annual Kidsmas Live Concert, this year in a virtual format, with performances from the musician Jamie Cullum and the poet Hussain Manawer.
The online auction site eBay is holding its Big Christmas Charity Sell, which calls on people to sell unwanted items through its platform and donate a proportion of the proceeds to charity, with the company matching up to £500,000.
The event will run until 20 December.