Charities offered free online guide to social media

Covering subjects such as social media strategies, it includes case studies from a number of charities

Charities are being invited to make use of a free online guide to using social media.

The guide, which has been produced by Zoe Amar Communications and the Skills Platform, covers subjects including the development of social media strategies and measuring success.

It features case studies from charities including Breast Cancer Care, Clic Sargent and the Joseph Rowntree Foundation, and comment from digital experts including Beth Kanter and Kirsty Marrins.

The guide says that although lots of information on using social media is available, there is no guide that covers the fundamentals.

"We wrote this guide for everyone, from all-hands-on-deck small charity workers to experienced digital managers in need of inspiration," says the introduction to the guide. "Most of all, we want you to finish reading this guide bursting with ideas, strategies and tactics for your organisation."

Some of the contributors to the guide are due to take part in a Twitter chat at 1:30pm on 13 September, covering topics raised in the toolkit.

It will use the hashtag #CharitySocMedToolkit.

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