More than 2,000 charities and some of the UK’s largest retailers and best-known celebrities are supporting today’s Giving Tuesday, which encourages people to give to good causes.
Retailers including the Co-op and Morrisons are backing the campaign, alongside other big brands and organisations such as Dixons Carphone, Argos, ASOS, ITV and Costa Coffee.
Giving Tuesday is run by the Charities Aid Foundation in the UK and encourages people to do good things for causes close to their hearts after the sales on Black Friday and Cyber Monday. Today is the fifth Giving Tuesday to take place in the UK. It was launched in the US in 2012.
In 2017, more than $300m (£235m) was raised online internationally in 24 hours, with people participating from 150 countries, including parts of Antarctica.
Ben Russell, director of communications at CAF, said: "This is a milestone for Giving Tuesday in the UK. Five years in and the campaign just gets bigger and better every year, helping more and more people to give to the causes they cherish."
Celebrities taking part this year include reality TV star Binky Felstead, the singer Sophie Ellis-Bextor and YouTube star DanTDM, who are helping to raise more than £20,000 for Make-A-Wish UK by auctioning personal items on eBay in aid of the seriously ill children’s charity.
Lewis Coghlin, director of income generation at the RSPCA, said: "We know Christmas is a time when many people choose to support charities, and Giving Tuesday is the perfect chance for people to do that. There are so many ways to help: you can donate some items to a charity shop, buy some charity Christmas cards or presents, support an online campaign or sign up to leave a legacy that will have a lasting impact."