Seven leading charities have teamed up with the Job Channel to create the UK's first interactive TV site dedicated solely to voluntary sector recruitment.
The initiative is part of a campaign led by learning disability charity MenCap to show that careers in the voluntary sector can be exciting and rewarding, and to dispel the idea they are poorly paid.
The service will mean that interactive TV viewers who press the red button on their remote control will have access to a special page within the Job Channel showing a selection of salaried jobs and volunteering opportunities.
The campaign, which is also supported by Barnardo's, the National Autistic Society, Leonard Cheshire, Advance Housing, Methodist Homes of the Aged and Addaction, is initially planned to run for 12 weeks.
