Charities are being urged to consider the public mood and likely feelings of supporters when deciding whether or not to conduct public fundraising during the coronavirus pandemic.
The Fundraising Regulator has updated its guidance aimed at helping charities make good decisions about their fundraising activities during the outbreak.
It comes as the UK finds itself in the grip of the Omicron variant with record numbers of cases being reported in each of the past two days.
The regulator says fundraising should only happen once a thorough risk assessment has been conducted.
“Even if risk assessments find that it is safe to carry out fundraising activity, organisations must consider the public appetite for interacting with people outside of their household at this time,” it says.
It also says: “Charities should consider the public mood and likely feelings and preferences of supporters.
“They should be ready and willing to explain openly and clearly why they are fundraising in a particular way, how they are following government guidance, and the steps they have taken to ensure it is being done safely and responsibly.”
It advises that decisions made to carry out a fundraising activity should be “thoroughly considered, carefully evaluated and regularly reviewed”.
The guidance notes that there are different restrictions in place in England, Scotland, Wales and Northern Ireland, so organisations will need to ensure their activities comply with local rules.
“Guidance may change over time and at short notice, so charities should be prepared to be flexible,” it advises.