Charities working in India urged to prove their impact

NGOs miss out on UK-based donor support, says New Philanthropy Capital

UK-based charities that raise money for causes in India should do more to demonstrate their impact to donors, new research by New Philanthropy Capital and Delhi-based research firm Copal has shown.

The organisations have produced two reports, Giving In India and Starting Strong, which say that charities are missing out on support from UK-based donors that want to help organisations working at a grass-roots level because they are failing to communicate with them properly.

Giving In India says many of the charities do not have systems for measuring their impact, so it is difficult to convince donors to give.

Adrian Fradd, senior research analyst at New Philanthropy Capital and co-author of Giving In India, said charities should be targeting UK-based philanthropists who had family connections with India or British tourists that had visited the country.

"Many people who visit India feel impassioned to make a difference when they get back, but it is very difficult for them to find out how to help anyone other than the big, international, well-known organisations," he said.

"A lot of UK-based charities working in India that are not household names are being overlooked."

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