Charity attempts to stop ticket touts cashing in on its Ed Sheeran concert

Tickets for the concert have appeared on a reselling site for more than 100 times their face value

Ed Sheeran
Ed Sheeran

The Teenage Cancer Trust is taking action to prevent ticket touting websites profiting from its fundraising concerts by reselling tickets for as much as 102 times their face value.

Tickets worth £75 for a sold-out gig at the Royal Albert Hall next month, headlined by the singer Ed Sheeran and organised to raise money for the charity, were available this morning on the reselling website for up to £7,650 each.

Viagogo has been described as "profiteering at the expense of teenage cancer sufferers" by a campaign group for explaining to potential buyers how the charity’s security measures to prevent reselling can be circumvented.

In a statement in its website, the Teenage Cancer Trust expressed concerns about reselling sites profiting from its charitable event.

"We firmly believe the only people who should profit from Teenage Cancer Trust at the Royal Albert Hall are young people with cancer," the statement said.

It said it would be introducing additional measures to tackle ticket touting for the event, such as limiting the amount of tickets any one person can purchase and requiring the lead booker to give their name and attend the concert in order for any of the tickets to be valid.

"ID will be rigorously checked and anyone with tickets purchased on the secondary market will not be admitted," the statement said.

But Viagago reassures potential buyers that they will be accompanied to the venue by the seller, allowing them to gain access to the gig despite the ID requirement.

In its statement, the Teenage Cancer Trust urged people to contact their MPs about unfair ticket touting practices, and said it actively supported the Fanfair Alliance, which campaigns against ticket touting.

The Fanfair Alliance said in a statement that the Teenage Cancer Trust had gone to huge lengths to prevent reselling and profiteering from their tickets.

"And yet, not only is Viagogo encouraging touts to sell these tickets at vastly inflated prices, none of which goes back to the charity, it attempts to circumvent the terms and conditions by advertising that the buyer will be accompanied into the venue by the seller," the statement said.

"Leaving aside the moral repugnance of profiteering at the expense of teenage cancer sufferers, this appears to be a flagrant breach of consumer law."

Viagogo did not respond to Third Sector’s request for comment. 

If you’re interested in fundraising, you can’t miss Third Sector’s Annual Fundraising Conference on 23 and 24 May. Click here for more information and to book at the Early Bird rate.

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