ME charity begins rebrand following illness recognition

Action for ME is completing a major review of its campaigning activities after the Government officially recognised the illness last year.

The charity is rebranding and has appointed its first ad agency in a bid to raise awareness of the illness among the public and medical profession.

"The Government's recognition of ME means a lot," said Samantha Radford, spokeswoman at Action for ME. "We can now expect the health service to provide comprehensive treatment and support for people with the illness."

Four people in every 1,000 are estimated to suffer from ME, symptoms of which include exhaustion, muscle and joint pain and sleep and memory problems.

Action for ME's new campaigning strategy will enable it to target doctors and the public to make sure that sufferers can take full advantage of the changes.

The rebrand includes a new logo, which will be launched during ME awareness week on 12 May.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Guide: What insurance does your charity need?

Guide: What insurance does your charity need?

Partner Content: Presented By Markel

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now