ME charity begins rebrand following illness recognition

Action for ME is completing a major review of its campaigning activities after the Government officially recognised the illness last year.

The charity is rebranding and has appointed its first ad agency in a bid to raise awareness of the illness among the public and medical profession.

"The Government's recognition of ME means a lot," said Samantha Radford, spokeswoman at Action for ME. "We can now expect the health service to provide comprehensive treatment and support for people with the illness."

Four people in every 1,000 are estimated to suffer from ME, symptoms of which include exhaustion, muscle and joint pain and sleep and memory problems.

Action for ME's new campaigning strategy will enable it to target doctors and the public to make sure that sufferers can take full advantage of the changes.

The rebrand includes a new logo, which will be launched during ME awareness week on 12 May.

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