Charity on the cards for Christmas

More than half of the UK population will buy at least some charity Christmas cards this year, with more than one in ten avoiding commercial card companies entirely, according to new research.

The survey of 1,000 people by online research organisation Lightspeed Research also showed that nearly a third of respondents would buy Christmas presents from charity shops. A total of 27 per cent said they would buy from charity catalogues and 19 per cent said they would buy from charity websites.

The majority of people – 59 per cent – said they would spend less than 20 per cent of their Christmas budgets at charitable outlets, with just two per cent saying they would spend more than 60 per cent.

Nearly a fifth of people had bought alternative gifts for people in the third world, with almost half saying they were thinking about doing so.

Slightly more women (53 per cent) than men (51 per cent) were planning to give charity Christmas cards, while more men (21 per cent) than women (16 per cent) said they definitely would not.

Last week, a survey by the NCVO and the Charities Aid Foundation showed that men’s charitable giving was in decline (Third Sector, 12 December).

David Day, chief executive of Lightspeed, said: “It is really heart-warming to see that, despite all the consumerism, the spirit of charity at Christmas is still alive and well.”

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