A free tool to help charities determine where they stand digitally has been launched.
Created by the Digital Collective and the digital fundraisers Hubbub, the Quick Assessment Tool is designed to complement the Digital Charity Code, which was also launched this week.
The collective said that by using the code and the assessment tool together, charities could quickly use a common reference point for what good digital looked like and see where they could most quickly take steps forward.
Martin Francis Campbell, chief information officer at World Vision UK and digital charity specialist at Hubbub fundraising, said that because charities often focused digital thinking on the "nuts and bolts of websites and marketing", they missed the bigger opportunities presented by adopting digital at the heart of their organisations.
"One of the biggest challenges is that digital is a moving target," he said. "In fact it moves so fast that someone who’s been in a certain charity for a just few years might have a very different view of what good digital looks like than someone who’s just moved across from the charity sector.
"By allowing charities to see where we stand both in respect of each other and in respect to our own agreed best practice, I hope the Quick Assessment Tool will help charities to start having the conversations needed at a senior level that will deliver the kind of transformative growth into the sector that, so far, we’ve really only seen digital deliver in the commercial sector."