Charity drops 'hospice' from name because it was deterring people from accessing its services

Compton Hospice has changed its name to Compton Care after research showed people thought a hospice was 'a place you go to die'

Evelyn Leedham, a Compton Care patient
Evelyn Leedham, a Compton Care patient

A West Midlands-based charity has dropped "hospice" from its name because negative perceptions of the word had prevented people from accessing its services. 

Compton Hospice, which runs a home in Wolverhampton and provides care and support for people with incurable conditions in the surrounding area, has changed its name to Compton Care from today.

The charity said extensive research carried out among patients, their families and other stakeholders showed that people considered a hospice as "a place you go to die".

It said this had contributed to people becoming fearful of accessing care from the charity and healthcare professionals making referrals to it only in the final weeks or days of a person’s life.

Compton Care said it was one of the first such charities to do away with the word "hospice" from its identity "with the aim of removing fear, challenging misconceptions and ensuring more patients and their relatives get the care needed to live better lives, earlier on".

The charity, which was registered in 1982 and had an income of £9.3m in the year to the end of March 2017, has also today set out a new strategy to ensure patients are referred to its services earlier on.

The new strategy includes a £2.5m investment in a care coordination centre. 

Claire Marshall, chief executive of Compton Care, said: "Our research with patients, families and supporters highlighted key challenges surrounding access to hospice care – namely fear about who we are and what being referred to us means. 

"We’re on a mission to remove this fear and break down barriers to service access to ensure more patients get referred to us earlier, so we can treat them sooner and help them live better lives."

A spokeswoman for the charity declined to reveal the cost of the name change. 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in
Follow us on:

Latest Communications Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners


Expert Hub

Insurance advice from Markel

Charity property: could you be entitled to a huge VAT saving?

Charity property: could you be entitled to a huge VAT saving?

Promotion from Third Sector promotion

When a property is being constructed, VAT is charged at the standard rate. But if you're a charity, health body, educational institution, housing association or finance house, the work may well fall into a category that justifies zero-rating - and you could make a massive saving