The Printers' Charitable Corporation, which supports people in the printing and publishing industries, has changed its name to The Printing Charity.
The charity said it wanted to appeal to a wider number of allied traders in the printing industry as well as to printers. It was also hoping to increase public awareness about its work, it said.
Michael Johnson, president of The Printing Charity, said: "We know it's a very difficult time for many in the sectors we support and the rebranding is key to our strategic objective of ensuring more people benefit from our services."
Manor Creative, a print and design company based in Eastbourne, designed the charity's new visual identity.
Stephen Gilbert, chief executive of the charity, said: "We believe the new working name and logo are critical to our continued relevance to the people the charity was set up to help."