An over-enthusiastic leukaemia charity is in hot water this week for breaking the secrecy rules of the popular reality TV show I'm a celebrity ... Get me out of here.
The charity put out a statement saying it had been chosen by John Fashanu, the former footballer and a contestant in the series, to benefit from the money he raises.
But Granada insists that the contestants' choice of charity should be kept secret until they are voted off the show. Programme makers fear that public could be influenced by the popularity of the charity rather than the performance of the celebrity.
A spokeswoman for the charity said: "It was a mistake - we weren't aware that such an agreement was in place."
Last year's show raised £618,000 for charity.