Chartered Institute of Fundraising unveils new branding

New logo and status will help to champion standards of professional competence, the membership organisation says

The Chartered Institute of Fundraising has unveiled its new branding and website after achieving chartered status in March.

The membership organisation started the process of becoming a chartered body in 2015.

The logo was designed in partnership with the digital agency William Joseph and combines symbols representing hearts, a person and a crown.

Ceri Edwards, director of engagement at the institute, said he hoped the new website would help the institute to support its members, something he said was “more vital now than ever” during the Covid-19 crisis.

A spokeswoman for the institute said the exact cost of the rebrand was “commercially confidential”, but that William Joseph and Smartimpact, which developed the institute’s new customer relationship management system, had “worked within a strict budget to deliver a bold, engaging and well-considered brand and audience-led website, at excellent value for money”.

She said: “We will continue to oversee the brand roll-out and website build until completion and ensure maximum value of every penny spent.”

In a blog post, Alex Xavier, director of membership and professional development at the institute, said its new logo and status meant fundraising as a profession was now formally recognised alongside the likes of lawyers and accountants, and would help to champion standards of professional competence.

He said: “For our members, it represents a formal acknowledgement that in order to be a recognised fundraising professional, you require a unique set of knowledge, skills and behaviours in your role making the world a better place, and these can be learned and shared through education, training and best practice.”

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