What is it?
The charity has launched an online game, Roller Girls, to coincide with the return of children to school this week. The new content on the ChildLine website is centred on the theme of friendship and includes hints and tips for girls who might be anxious about going back to school.
What’s the game about?
The Roller Girls game allows friends to go roller-skating together online and collect points along the way. They can either play on their own or with a friend and can personalise their characters by selecting different colours for their clothing.
The website includes tips for girls on becoming better friends, what to do if they’re feeling alone and providing support for friends who are going through a bad time. It also includes advice on what to do if they fall out with their friends and features the ChildLine phone number for those who want to call and talk to someone.
How is it being promoted?
The game is being flagged up on the charity’s Facebook and Twitter pages, and also features on the charity’s website.
Third Sector verdict:
The campaign is timed well to coincide with the return to school and will appeal to those worried about making friends or being bullied. The game’s design is simple, but allowing players to change elements of the characters will appeal to children.