Children's Society kicks off campaign to tackle bullying

The Children's Society has joined forces with Rochdale Borough Council to launch what it believes is the largest-ever school-based anti-bullying campaign in the UK.

Anti-bullying strategies have been set up at 52 of the town's 100 schools and throughout this week lunchtime roadshows demonstrate ways of reducing bullying through initiatives such as mentoring among pupils.

Open days, assemblies and classroom activities will take place around the campaign theme "keep an eye on bullying". Every child in Rochdale will receive a guidebook on what to do if they or their friends are bullied.

Parents will get their own guide.

Petra Coveney, senior media officer at the Children's Society, said that Rochdale did not have a bigger bullying problem than other areas but "there is more willingness to tackle the issue".

The charity wants the other 48 schools in the town to sign up to the strategy and other local authorities to follow its example.

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