This year’s Children in Need raised £12.9m through mobile donations alone, the charity’s mobile partner has said.
Fonix revealed the figure via a blog post on its website. The company has been working with Children in Need since 2014 on its mobile donation process and in 2018 introduced a £30 price point for the first time alongside the usual £20, £10 and £5 figures. This was rolled out for the Children in Need Rocks concert as well as for the annual appeal show on 16 November which raised £50.6m on the night.
Clare Charles, director of media and charity at Fonix, said: "It’s clear that the public are willing to donate larger amounts via text-to-donate, and allowing them to do this by introducing the £30 price point has been great for raising money for such a good cause."
Karen Bass, chief operating officer at BBC Children in Need, said: "Mobile is such an important channel for maximising donations. Donating by text is a quick and simple way for people to help change young lives."