A "choose your own adventure"-style thread on Twitter about a 16th century priest trying to escape the Tower of London has been praised by users.
Historic Royal Palaces, the charity that manages the tower and five other sites including Hampton Court and Kensington Palaces, published the thread yesterday to promote its ongoing Tower Escape event, which invites visitors to devise a plan to escape the Tower of London alongside live-action performances.
The Twitter thread works by asking participants to choose between two options at the end of each tweet until their quest ends in failure or they manage to escape the tower, something few actual prisoners managed to achieve.
You’re kept in a small cell in the Salt Tower, with a guard who spends hours every day right outside. Do you attempt to make conversation with your guard?— The Tower of London (@TowerOfLondon) August 15, 2019
Click on your answer below to continue the story ??
Claire Lampon, digital manager at Historic Royal Palaces, told Third Sector she was inspired to try the idea by a similar thread in which people try to manage to survive a day as assistant to the singer Beyoncé.
She said the Tower Escape thread, which was worked up with colleagues at the charity, consists of 102 tweets in total.
"The power of social media is being able to tell stories that are hundreds of years old in a way that is relevant to people today," said Lampon.
"We wanted to bring the story of this great escape to life on social media and an interactive game seemed like a great way to utilise Twitter as a platform".
The majority of choices end up in the bid for freedom failing but those who are able to escape are rewarded with the tale of a real-life escape from the tower.
"We did not want to make it easy because it is about escaping the tower, which is not easy," said Lampon.
Users were quick to praise the thread, with one person saying it was the "single greatest use of Twitter ever".
This is completely brilliant! It turns out that there is a good and lovely use of Twitter. https://t.co/tj147RSirA— Kelly Doonan (@allyblue22) August 15, 2019
This is what twitter was invented for. https://t.co/htnb5x3r5X— Shane O' Malley (@shaneomalley) August 15, 2019
This is great fun and a brilliant way to engage people with an exciting episode in the Tower's history https://t.co/R7JuI32Vut— Abi Wilson (@AbiWilson2) August 15, 2019
Your Social Media person deserves a raise and a medal for this stream/multi-thread of "choose your own adventure" twittering. Well done is an understatement.— Kate (@TheNerdyFoodie) August 15, 2019
A choose your own adventure escape from the @TowerOfLondon thread. Brilliant! And I am particularly impressed as I find it hard enough to manage a single linear thread. Play away ?? #EscapetheTower https://t.co/gaSkonjFL8— David Lunn (@DJLdistraction) August 15, 2019
The Tower Escape event continues at the Tower of London until the end of the month.