Sorek joins the public education charity from the European Bank for Reconstruction and Development, where he was head of NGO relations for just under a year. "This is an exciting time to be joining Drinkaware," he said. "Our recent How Much Is Too Much? campaign heightened awareness of responsible drinking. We are working on plans to continue building awareness and develop new channels to make Drinkaware the trusted source of information on alcohol and its use.
"The need to provide accurate and engaging information about alcohol is critical for young and old alike. It's my aim to take Drinkaware messages to everyone who needs to know."