Christian Aid to run spoof chicken adoption site

Indira Das-Gupta

Christian Aid is launching a spoof chicken adoption scheme to raise awareness of the trade rules it claims are putting Ghanaian farmers out of business by allowing the export to their country of subsidised European birds.

The charity unveiled its website today as part of Global Action Week, which began on Sunday.

People can select a chicken from the animated interactive catalogue, which contains a short biography on each. Each chicken is given a celebrity endorsement by British comedians.

Once an unsuspecting member of the public has signed up, they will see their chicken killed before finding out the whole thing is a spoof.

A spokeswoman for the charity said: "It's shocking, but we animated it in a humorous way. We wanted to highlight the brutality of existing trade policies."

Events to highlight how a lack of trade justice is keeping the developing world in poverty will take place in different countries throughout the week.

The campaign is being spearheaded by Christian Aid in conjunction with the Trade Justice Movement, under the banner of Make Poverty History.

On Friday, there will be music and speeches at Westminster Abbey.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners


Expert Hub

Insurance advice from Markel

Guide: What insurance does your charity need?

Guide: What insurance does your charity need?

Partner Content: Presented By Markel

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now