Christian Aid is launching a spoof chicken adoption scheme to raise awareness of the trade rules it claims are putting Ghanaian farmers out of business by allowing the export to their country of subsidised European birds.
The charity unveiled its mailorderchickens.org website today as part of Global Action Week, which began on Sunday.
People can select a chicken from the animated interactive catalogue, which contains a short biography on each. Each chicken is given a celebrity endorsement by British comedians.
Once an unsuspecting member of the public has signed up, they will see their chicken killed before finding out the whole thing is a spoof.
A spokeswoman for the charity said: "It's shocking, but we animated it in a humorous way. We wanted to highlight the brutality of existing trade policies."
Events to highlight how a lack of trade justice is keeping the developing world in poverty will take place in different countries throughout the week.
The campaign is being spearheaded by Christian Aid in conjunction with the Trade Justice Movement, under the banner of Make Poverty History.
On Friday, there will be music and speeches at Westminster Abbey.