The Christian charity the United Society for the Propagation of the Gospel is changing its name in a bid to shed its "old fashioned and preachy" image.
The 311-year-old organisation, which supports the work of Anglican churches in more than 50 countries and is known as USPG, will become the United Society on 20 November. The charity will then be known as Us, with the accompanying strapline "Every person, every community, a full life".
The charity, which had an income of £5.31m in 2011, according to accounts filed with the Charity Commission, spent £87,000 on the rebrand.
Janette O’Neill, chief executive of USPG, said the charity had realised its name had become a barrier. "People thought we were old-fashioned and preachy," she said. "In fact, we have always been a radical organisation — breaking down barriers and taking bold steps together with our church partners. Our work today is as dynamic and life-changing as ever."
The charity, which has Archbishop Rowan Williams as its president, is holding a rededication service and celebration in London on 20 November to celebrate the adoption of its new name.