Crusaid is to release three magazine ads in the style of club flyers as part of a new awareness and HIV prevention campaign aimed at young people. The Club Nights campaign is to be funded by the proceeds of celebrity auctions held by weekly entertainment magazine Heat and will launch with three radio commercials on Kiss 100 and Choice FM.
Recorded in the style of club night promotions, the ads are titled "Venus", "Epidemic" and "Incurable". The printed ads supporting the radio campaign will appear in the December editions of Heat and More magazines. They will also be handed out at clubs and pubs across London. This is a one-off campaign for Crusaid, which raises funds on behalf of people living with HIV and Aids and was created by agency BMP DDB.