Cold calling

When Christine Napthine, PR manager of Chase Hospice in Surrey, found herself snowed in this week she got busy by building a branded snowman.

Frosty fundraiser: the branded snowman
Frosty fundraiser: the branded snowman

Napthine admitted that no passers-by stopped to give donations, but remained optimistic about the snowman's ability to promote her cause. "It was the talking point among the neighbours," she said.

Charity staff across the country were working from home this week as snow and ice disrupted commuters.

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